UP was born from a passionate belief that performance wear should do good everywhere. From empowering our bodies, minds and souls to giving us confidence in our homes, parks and gyms. From supporting traditional skills in communities around the world to safeguarding nature and its resources.
In a world of fast fashion, over-production and flash sales, our planet is the big loser. Which is why we do things differently. We play fair. We are a UK based company who work with a 100% sustainable mind-set. This means that with everything we do, our goal is to 'get it done' being 100% sustainable or as close as possible. All of our garments are ethically made in Portugal who work, strive to always create more sustainable options, from seeking out new materials to providing methods that support our environment. We operate Small Batch Production, with each style per colour being produced from as little as just 5 pieces to 400, there is nothing worse that over production, doing things our way avoids fast fashion, landfill and a return culture, this also gives you something made of high quality that is quite unique, exclusive.
Just as in the gym, we’re always pushing ourselves. Thinking of new ways to make our clothes even better for body, mind and soul. We call this - Mindful Living :
Our clothing features innovative technology that’s better for the environment, a natural eco-friendly solution. Polygiene™ StayFresh technology permanently breaks down bacteria molecules on contact to reduce odour. While drirelease® works by pushing perspiration and body odour out of the fabric and into the air. Keeping your clothes fresh, dry and ready to be worn on your next workout. What we make, makes sense.
How we package our clothing is just as important as how we make it. Our protective bag is fully recycled. While our outer packaging is made from eco-friendly, carbon-neutral sugar cane, the greenest material on Earth.
We encourage all customers to UPcycle by sending us your old UP performance clothing to turn into new fabrics.
'Big Sales’ might appear good value, but they come at the expense of our planet. Overproduction leads to overconsumption and contributes to our throwaway world. At UP, all our clothing is made in smaller batches to help protect the world’s resources.
All our clothing is made by hand, by traditional craftspeople in Portugal. We stand against slavery and exploitative working practices. We DO NOT use sweat shops, all of our factories are certified by WRAP. The factories also have in place self energy initiatives so they draw less power and use less water when producing our garments.
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