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Good Every Wear

UP was born from a passionate belief that performance wear should do good everywhere. From empowering our bodies, minds and souls to giving us confidence in our homes, parks and gyms. From supporting traditional skills in communities around the world to safeguarding nature and its resources.

We play
by the rules.

In a world of fast fashion, over-production and flash sales, our planet is the big loser. Which is why we do things differently. We play fair.

How Our Garments Are Made

A good fit.
In every way.

Just as in the gym, we’re always pushing ourselves. Thinking of new ways to make our clothes even better for body, mind and soul:

Smarter clothing

Our clothing features innovative technology that’s better for the environment. Polygiene™ StayFresh technology permanently breaks down bacteria molecules on contact to reduce odour. While drirelease® works by pushing perspiration and body odour out of the fabric and into the air. Keeping your clothes fresh, dry and ready to be worn on your next workout.

Sustainable packaging

How we package our clothing is just as important as how we make it. Our protective bag is fully recycled. While our outer packaging is made from eco-friendly, carbon-neutral sugar cane, the greenest material on Earth.

UPcycled fabrics

We encourage all customers to UPcycle by sending us your old UP performance clothing to turn into new fabrics.


'Big Sales’ might appear good value, but they come at the expense of our planet. Overproduction leads to overconsumption and contributes to our throwaway world. At UP, all our clothing is made in smaller batches to help protect the world’s resources.

Made by fair hands

All our clothing is made by hand, by traditional craftspeople in Portugal. We stand against slavery and exploitative working practices.


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