Look good.
Feel good.
Do good.

Join the Movement

UP was born from a passionate belief that performance wear should do good everywhere. From empowering our bodies, minds and souls to giving us confidence in our homes, parks and gyms. From supporting traditional skills in communities around the world to safeguarding nature and its resources.

Join the Movement

UP is for active people who want an active say in what they wear. By choosing quality, handmade performance clothing that plays fair to our planet and people. Join our movement.

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Community

Community

Body and Soul - this is what our movement is all about. Look out every month for new collaborations.

Community

GOOD EVERY WEAR

Our lifestyle is for life. Just like our clothing. See how our handmade performance wear does good everywhere.

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FEEL GOOD. EVERY WEAR.

Activewear that’s made to perform every wear.

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Join the movement. Sign up to our regular newsletter and have an active say in what you wear.